Client Case Study

Overview

The founder of Meita Food Industries Sdn Bhd, a pet supplement brand identified a significant gap in the market—there were no local manufacturers producing high-quality, certified pet supplements. With a vision to create safe and reliable products, they decided to establish their own manufacturing facility. From the outset, they prioritized achieving HACCP and GMP certifications to ensure the highest safety and quality standards.

Challenges

  1. Financial Constraints – As a startup, they faced limited funds and had to allocate all their resources towards factory renovations and regulatory compliance.

  2. Finding the Right Team – Initially, they struggled to hire a dedicated team to navigate the certification process. However, after persistent efforts, they built a committed team that helped them achieve certification within just two months.

The Certification Journey

Understanding the critical role of food safety in their industry, the company partnered with Connext Consulting, a trusted expert in HACCP certification. Throughout the process, Connext Consulting provided professional and patient guidance, ensuring the company met all compliance requirements efficiently.

The Solutions

  • Industry Recognition – They became the first HACCP and GMP-certified pet supplement manufacturer in Malaysia, setting them apart from competitors.

  • Boost in Confidence – The certification process strengthened their team’s knowledge and confidence in maintaining high safety standards.

  • Business Growth – Within a month of receiving certification, the company secured new customers and increased sales by an additional RM100,000.

  • Global Standing – Their certification helped them stand out on Alibaba, as they became recognized as a manufacturer producing supplements that meet human consumption safety standards.

Conclusion

This case study demonstrates how HACCP certification, with the right consulting partner, can unlock business growth, customer trust, and industry recognition. Through the expertise of Connext Consulting, this Meita Food Industries Sdn Bhd successfully overcame initial challenges and positioned themselves as a leader in their industry.